Chronoswiss
Independent Watchmaking, Born in 1983 Chronoswiss was founded in 1983 in Munich by master watchmaker Gerd-Rüdiger Lang, at a time when mechanical watches had nearly disappeared in the wake of the quartz crisis. Lang’s mission was radical: to revive and elevate traditional mechanical watchmaking, focusing on transparency, craftsmanship, and technical expression. Chronoswiss was born not in calm but in crisis. In 1983, Master watchmaker Gerd-Rüdiger Lang, recently unemployed after the collapse of Heuer Time (Germany), defied the odds and the Quartz Crisis by founding his own brand. With little more than conviction, a garage full of mechanical parts, and an unshakable belief in traditional watchmaking, he began building wristwatches that honored the past while daring toward the future. His earliest creations revived rare calibers and embraced mechanical honesty at a time when the industry was abandoning it.
Chronoswiss found its signature in 1987 with the launch of the Régulateur a mechanical statement that challenged dial convention and celebrated horological history. Inspired by regulator clocks once used by watchmakers to set precision, it featured a separated display of hours, minutes, and seconds. The watch also introduced what would become unmistakable design codes: the onion crown, straight lugs, a finely fluted bezel, and the 19-part case construction. Chronoswiss became a brand recognized at a glance, yet remembered for its mechanical depth. https://intl.chronoswiss.com/en